Selling the best of Tassie tourism to the world

Some of the state’s leading tourism operators have been on show at a major travel trade show in Sydney over the past five days.

The 2013 Australian Travel Exchange is the largest international travel trade show in the Southern Hemisphere, attracting international travel buyers from around 700 companies and over 40 countries.

The Minister for Tourism, Scott Bacon, said this year’s event, which winds up today, had strong representation from Tasmanian businesses.

“Not only did we have ten local businesses feature at this year’s Tasmania Trade exhibit, but we also had strong representation at Tourism Australia’s ‘Best of Australia’ trade stand,” he said.

“This stand features operators who are part of Tourism Australia’s Great Walks of Australia, Great Gold Courses of Australia and their Luxury Lodges of Australia programs.

“It’s been great to see Tasmania feature so prominently, with tourism experiences like Saffire Freycinet, the Maria Island Walk, Cradle Mountain Huts Walk, Bay of Fires Walk, Freycinet Experience Walk, and our two golf courses at Barnbougle promoted through the ‘Best of Australia’ stand.”

Mr Bacon said the ATE provided a valuable opportunity for local operators to showcase their products, meet overseas contacts and negotiate new business opportunities with buyers from around the globe.

“This trade show is a fantastic opportunity to promote our island state directly to hundreds of tourism and travel professionals from various international markets,” he said.

“This year, our international tourism operators were joined by Tourism Tasmania Chair Grant Hunt, CEO John Fitzgerald and the Authority’s international marketing team, to help promote the state and its world-class tourism experiences.

“It’s great to see such passion and commitment to promoting our tourism experiences on the international stage, and I congratulate those businesses who’ve taken part this year.”

The ten Tasmanian tourism businesses involved in the Tasmania trade exhibit:

  • Experience Tasmania
  • Pennicott Wilderness Journeys
  • Port Arthur Historic Sites
  • Federal Group Tasmania
  • The Old Woolstore Apartment Hotel
  • Happy Tassie Travel
  • Innkeepers Tasmania
  • Premier Travel Tasmania
  • The Islington Hotel
  • Villa Howden.